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Abu Dhabi, UAE, December 3, 2015 –Image Nation Abu Dhabi, one of the leading media and entertainment companies in the Middle East, has announced the winners of its UAE National Day film competition, #WhyILoveUAE.

Members of the public were challenged to produce a short film explain the reasons why they love the UAE, in honour of the 44th Annual National Day celebrations.

John Haddad, 24, who picked up the top prize for his touching film about his childhood memories in Abu Dhabi, said of his experience: “There aren’t enough words for me to describe how elated I feel about winning this competition! I feel absolutely delighted to be part of this amazing competition that allows us to show and bring out our love for the UAE. I’m so very grateful for this beautiful opportunity that Image Nation has given to me, this has been the best thing that has happened to me in 2015.

“My film is completely based on my sincere, personal journey here in the UAE. I asked myself, if I were to leave one day, what would be the one thing I would look back at and remember? And so the answer was simple - it was my incredible memories.”

“National Day isn’t only about how the UAE has been united for 44 years, but it’s about the love that brings us all together as a whole. Having lived here my entire life, it makes me so very proud to see how this country is developing and how each and every single individual here is given the opportunity to represent the UAE with their passion and their love.”

John won the opportunity to screen his short film in Vox Cinemas, a scholarship with New York Film Academy, a DSLR camera, and 5,000 AED. Second prize was awarded to Phillip Rachid from the Netherlands and third prize was awarded to Emirati Mohamed Nizar Luqman. The winners and top 10 finalists were honoured at an award ceremony for friends and family in Abu Dhabi.

The #WhyILoveUAE campaign was supported by twofour54 and utilized The Smovies and Tempo platforms.

The winning movies can be viewed below:

1st place - Connection by John Haddad

Winner of: Week scholarship at New York Film Academy; Film screening at Vox Cinemas across the UAE; 5,000 AED; DSLR camera.


2nd place - Why I love UAE by Phillip Rachid

Winner of: 3,000 AED; DSLR camera


3rd place - In The Grace of Love by Mohamed Nizar Luqman

Winner of: 2,000 AED; DSLR camera.


The #WhyILoveUAE competition kicks off today and will run until mid-November, during which supporting film workshops and film networking events will be held in various locations. The campaign is being supported by twofour54 and will utilize The Smovies and Tempo platforms.


Media Inquiries: Arvin Navarro Email: events@brandmoxie.com Tel: 02-4918624


The Smovies

The Smovies is a short film creation platform that has been launched by BrandMoxie, a leading media group in the UAE involved in marketing, publishing and events. The Smovies is intended to provide an opportunity for emerging filmmakers, by offering recognition and exposure through the platform. The Smovies also embraces new technologies, and promotes the film making capabilities of phones, tablets and other everyday communication terminals. The competitions roll out across three seasons: April to June, July to September and October to December. Other film competitions will focus on narrative and national themes. BrandMoxie’s CSR initiatives include Tempo, a community focused magazine, Tamakkan, an entrepreneurship and innovation platform, and The Dream Players, a programme that supports the performing arts. BrandMoxie is based in twofour54, Park Rotana Complex, Abu Dhabi UAE www.thesmovies.com www.brandmoxie.com www.tamakkan.com

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Image Nation

Image Nation Abu Dhabi is one of the leading media and entertainment companies in the Arabic-speaking world, producing local and international films, documentaries & television content, and will become a pan-Arabic broadcaster with the 2015 launch of Quest Arabiya. The company aims to build a sustainable film and television industry in Abu Dhabi and the United Arab Emirates. Image Nation’s slate includes Emirati produced feature films (From A to B, Sea Shadow), cause-driven documentaries (He Named Me Malala, Every Last Child), insightful television shows (Beyond Borders, Hayati Walaskariya) and award-winning international co-productions (The Help, Flight, 99 Homes). Through its content, Image Nation is creating opportunities for local talent to tell their stories and work on projects that provide them the tools to establish and sustain a local industry