Abu Dhabi, UAE –The winning films from The Smovies competition will begin screening on VOX Cinemas today, 9th of July. The winner of the season,“The Spartan Surprise” by Faisal Hashmi, will be leading the list of short films that will be screened across VOX Cinemas, prior to the main feature, along with second place winner “The Epiphany” and third place winner “Please Don’t Steal My Show.”Seven shortlisted films receive screen time, and the Second Season of The Smovies, a narrative challenge called The Message, has already kicked off!
The competition, which was conducted by BrandMoxie, with VOX Cinemas was entitled, for this season, #PlsDontStealMyShow, and it focused on cinema etiquette. An award ceremony recognizedall the winners.Second Place selection was “The Epiphany” by Shezah Salam, while “Please Don’t Steal My Show”by Vimin Thomas, came in third. The three top winners will be screened across VOX Cinemas, along with other special selections “NONSENSE” by MahaTareqAlmehairbi, “TV Watching” by Ankit Ojha&Zaw Aly, “You Are Not Alone” and “Sameer Antulay” by Vasilis Billy Blioumis.
The Smovies is an exciting platform, launched in April 2015 that aims to promote and encourage filmmaking in the UAE. It was developed by BrandMoxie, a leading marketing firm in the UAE, with the strategic partnership of VOX Cinemas, the largest network of film screens in the nation.
The month-long competition attracted many entries, out of which 28 were selected for consideration, and three chosen as the winners. The contestants ranged from students to professional and amateur filmmakers, who each submitted a 45-second short clip. Awards for the competition include a grand prize of Dh 10,000 and runner-up prizes of cinema vouchers and other gifts. The main prize for the filmmakers was the opportunity to have their Smovies screened in VOX Cinemas in the UAE.
“We are pleased with the creative interpretations to the VOX Cinemas challenge, as well as the enthusiastic response and level of community engagement,” said CEO of VOX Cinemas, Cameron Mitchell. “At VOX Cinemas we believe in engaging our customers, not only in the appreciation of quality films but also in nurturing local talent in the art of film making.”
“Season one has been a great success, and we were pleased with the response we received from independent film makers, students and creative groups,” said Sana Bagersh, CEO of BrandMoxie. “We are excited about the interest taken especially by those in the industry, and look forward to the launch of the next competition to achieve even greater engagement”.
The jury of The Smovies are Emirati directors Nawaf Al Janahi, Khaled Al Mahmoud and Nujoom Al Ghanem, as well as filmmaking instructors and veterans David Moore, Greg Unrau, Mohannad al Bakri and Michelle Nickelson.
The second season of The Smovies, has been launched and will be a narrative challenge themed“The Message” or #SmoviesMessage, and entries submission is open. The deadline for Season 2 is August 15.
Media Inquiries: Neil BieEmail:email@example.comTel: 02-4918624
The Smovies is a short film creation platform that has been launched by BrandMoxie, a leading media group in the UAE involved in marketing, publishing and events. The Smovies is intended to provide an opportunity for emerging filmmakers, by offering recognition and exposure through the platform. The Smovies also embraces new technologies, and promotes the film making capabilities of phones, tablets and other everyday communication terminals. The competitions roll out across three seasons: April to June, July to September and October to December. Other film competitions will focus on narrative and national themes. BrandMoxie’s CSR initiatives include Tamakkan, an entrepreneurship and innovation platform, The Dream Players, a programme that supports the performing arts, and The Planetarians, an initiative that promotes conservation and sustainability. BrandMoxie is based in twofour54 and Sila Tower on Sowwah Island. www.thesmovies.comwww.brandmoxie.comwww.tamakkan.com
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About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 129 screens currently across the region, including 97 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East’s largest and most rapidly growing cinema exhibitor. In 2013, the company announced a 750 million-dirham investment in cinemas that will see the company expand to operate over 400 screens in 8 countries by 2018.www.voxcinemas.com
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